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NZ's PREMIER CYCLING COMPONENT SUPPLIER

FramesetsWheels, Tyres & TubelessComponentsAccessoriesHelmets, Protection & ApparelEyewearTools & MaintenanceSnow

Built by riders, for riders. Handlebars, stems, grips and pedals that are designed for punishment, our relentless dedication to infiltrate the masses has created a company that is the reflection of the rider's psyche, struggles, and passion. Welcome to DEITY and enjoy the ride.

Products > Brands > DEITY COMPONENTS

Built by riders, for riders. Handlebars, stems, grips and pedals that are designed for punishment, our relentless dedication to infiltrate the masses has created a company that is the reflection of the rider's psyche, struggles, and passion. Welcome to DEITY and enjoy the ride.

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Premium ENVE Ride. Unbeatable Value.

The AR40 is the latest addition to the Foundation lineup. Featuring an aerodynamically optimized 40 mm rim depth front and rear, with a 25 mm internal rim width, the AR40 is designed to deliver ultimate versatility for the road rider and racer looking for performance on and off-road.

• View Enve AR40

Meet: Chamois Butt’r, a superhero for your nether regions.

New to the Wide Open shelves, this is an anti-chafe formula we actually believe in, that prevents uncomfortable chafing and irritation while cycling. Start every ride with Chamois Butt'r and immediately improve comfort for smooth riding, all day long.

• View Chamois Butt'r