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NZ's PREMIER CYCLING COMPONENT SUPPLIER

FramesetsWheels, Tyres & TubelessComponentsAccessoriesHelmets, Protection & ApparelEyewearTools & MaintenanceSnow

Built by riders, for riders. Handlebars, stems, grips and pedals that are designed for punishment, our relentless dedication to infiltrate the masses has created a company that is the reflection of the rider's psyche, struggles, and passion. Welcome to DEITY and enjoy the ride.

Products > Brands > DEITY COMPONENTS

Built by riders, for riders. Handlebars, stems, grips and pedals that are designed for punishment, our relentless dedication to infiltrate the masses has created a company that is the reflection of the rider's psyche, struggles, and passion. Welcome to DEITY and enjoy the ride.

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The all-new Goodyear gravel range is now available! The Connector Inter, Connector Speed, and Connector Slick are all about being faster, lighter, and stronger with: ⁠
⁠
✔️ 51% reduction in rolling resistance ⁠
✔️ 70g reduction in weight ⁠
✔️ 67% more sidewall protection ⁠

• View Goodyear Gravel

The best bell design just got even better.

The newest member of the best-selling Oi bell family has landed at Wide Open HQ! Meet the Oi Prima Bike Bell: The bell for riders who seek both performance and aesthetic appeal.

• View Now