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NZ's PREMIER CYCLING COMPONENT SUPPLIER

Built by riders, for riders. Handlebars, stems, grips and pedals that are designed for punishment, our relentless dedication to infiltrate the masses has created a company that is the reflection of the rider's psyche, struggles, and passion. Welcome to DEITY and enjoy the ride.

Built by riders, for riders. Handlebars, stems, grips and pedals that are designed for punishment, our relentless dedication to infiltrate the masses has created a company that is the reflection of the rider's psyche, struggles, and passion. Welcome to DEITY and enjoy the ride.

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The all-new Goodyear gravel range is now available! The Connector Inter, Connector Speed, and Connector Slick are all about being faster, lighter, and stronger with: ⁠

✔️ 51% reduction in rolling resistance ⁠
✔️ 70g reduction in weight ⁠
✔️ 67% more sidewall protection ⁠

• View Goodyear Gravel

The best bell design just got even better.

The newest member of the best-selling Oi bell family has landed at Wide Open HQ! Meet the Oi Prima Bike Bell: The bell for riders who seek both performance and aesthetic appeal.

• View Now