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NZ's PREMIER CYCLING COMPONENT SUPPLIER

Backing The Future Of Downhill: Get To Know Mason, Keira, and Noah!

The future of mountain biking starts with the next generation, which is why Wide Open has a long history of supporting emerging talent. We're proud to back young riders who live and breathe the sport - giving them the gear they need to chase their dreams (and have fun doing it!).

This year, we're stoked to support three seriously talented downhill riders as part of the Wide Open family: Mason Parr, Keira Burborough Murphy and Noah Evans. Get to know them below:

• November 4th 2025

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Meet mason parr

Mason’s riding story started with motorbikes, before picking up a mountain bike at age eight - a hardtail his parents bought that kicked off his love for two wheels. You'll now find him hitting dream line in Queenstown, or his favourite, the Canadian Open in Whistler for the fast open tech sections, jumps and bike park turns. 

  • Goals this summer: Just to have fun and be faster and fitter on the bike
  • Hobbies off the bike: Little bit of golf
  • The Dream: Travelling the world racing on a factory team and winning World Cups
  • Race-day essential: Body armour
  • Hype song: It varies but stay schemin is up there

 

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Meet Kiera Burborough Murphy

Keira’s been around bikes her whole life but her real love for mountain biking began during the COVID lockdown, building wooden jumps with her neighbours. Now, she’s chasing the thrill of downhill racing, pushing herself on the toughest features - including the 60-foot river line that had her shaking (and stoked) all day. Her favourite trail? Te Ruru - full of roots, variety, and that unbeatable “pumped” feeling at the bottom.

  • Goals this summer: To have a strong racing season, do well in the National Downhill series, and hopefully podium at the New Zealand National Champs here in Rotorua.
  • The Dream: To be overseas racing World Cups with a team
  • Biggest Inspiration: Another tough choice, but my biggest inspiration is Robin Goomes. From watching her be the first woman to backflip at Crankworx to her being the first woman to drop and win at Rampage
  • Race-day essential: 100% my Sweet Protection knee pads - they’re the most comfortable I’ve ever worn, It feels like you're not even wearing them, and they've saved me multiple times from destroying my knees.
  • Hype song: Naive by The Kooks

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Meet Noah Evans

For Noah, it all started at five years old - watching his stepdad Jake ride, inspired him to get out in the forest too. He’s been hooked ever since. His local track, Taniwha, is where he’s most at home, but you’ll also catch him in Queenstown NZ - his favourite place in the world to ride! 

  • Goals this summer: To finish off the season with consistent podiums
  • The Dream: To be overseas racing World Cups with a team.
  • Biggest Inspiration: Brook Macdonald, because he's so successful at what he does and he always makes time for me
  • Race-day essential: My Sweet Protection all black Fixer Full Face Helmet
  • Hype song: Wax Mustang Briefcase Talk

Mason, Keira, and Noah are just a few of the riders we’re proud to be supporting - alongside many others we’ve backed over the years. At Wide Open, we’re all about supporting riders across every discipline - downhill, enduro, cross-country, and beyond - helping them grow, progress, and keep doing what they love most: riding bikes.

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